Are you trying to be everywhere at once… and wondering why nothing’s working?
This week, we’re busting the dangerous myth that “more platforms = more clients” and showing you how to choose and use platforms in ways that actually grow your coaching business without draining your sanity.
But first, here’s something most coaches forget…
You Don’t Need to Be Everywhere to Be Seen
You might want to be “omnipresent.” But that’s a big mistake. Many coaches spread themselves so thin that they’re invisible everywhere.
Your potential clients aren’t keeping score of how many platforms you’re on. They care about one thing:
“Can this coach help me, and do I trust them?”
You build that trust by showing up strategically where your audience spends time, consistently sharing value, and authentically presenting your brand.
This means less platform‑hopping and more intentional, high‑impact actions.
Myth Alert: “You Have to Be on Every Platform to Succeed”
Yup, that’s a myth:
Being half‑present on 6 platforms is worse than being fully present on 1–2.
Audiences can tell when your content is recycled without intention.
Different platforms require different approaches — and you’ll exhaust yourself trying to master them all at once.
Instead, use each platform for what it does best and let them work together like a team.
8 Game‑Changers for Smarter, Saner Marketing
1. LinkedIn Profile Optimization for Coaches
Think of your LinkedIn profile as your digital handshake. In a crowded coaching market, a half‑filled headline or generic “Life Coach” label won’t cut it. Make your profile a client magnet:
Specific headline that speaks to your ideal client’s problem
Summary that tells your story and showcases results
Evidence of credibility: testimonials, features, case studies
2. SEO on YouTube: Getting Coaching Content Found
YouTube is a search engine, not just a social platform. Use keyword‑rich titles, engaging thumbnails, and clear calls to action. Think evergreen content: videos that keep attracting views (and leads) months after publishing.
3. Content Repurposing for Coaches
Work smarter, not harder. Turn a single blog post into:
A LinkedIn carousel
An Instagram Reel
A YouTube short
An email tip of the week
This maximizes your reach without creating more work from scratch.
4. Marketing Emotional Awareness
Your sharpest tool isn’t your coaching framework — it’s your ability to connect emotionally. Emotionally aware marketing means:
Speaking directly to your audience’s fears and desires
Sharing moments of vulnerability
Showing you “get” them before you try to “sell” to them
5. Building Authority to Command High‑Ticket Rates
No one pays premium prices for invisible people. Authority comes from three pillars:
Expertise (your knowledge)
Experience (your track record)
Exposure (being seen in the right places)
6. Authenticity & Storytelling
Your brand isn’t just your offer — it’s your story. Share client transformations, your own struggles, and the behind‑the‑scenes of your process. It humanizes you and makes your audience root for you.
7. Coaching Groups & Community Building on LinkedIn
Don’t just post — participate. Join or create groups where your ideal clients hang out. Offer value without pitching, and you’ll become the go‑to voice in your space.
8. Instagram for Coaches: Building a Sustainable Presence
Stop the “post‑for‑three‑weeks, vanish‑for‑three‑months” cycle. Plan content in batches, mix Reels with static posts, and focus on engagement over vanity metrics.
Quick Win
Pick one platform where you already get the most traction and go all‑in for 90 days. Track:
Engagement rate
Leads generated
How much time you actually spend vs. results achieved
You’ll be surprised at how much easier growth feels when you stop chasing “everywhere.”
Branding Boost: 3 Tips for Coaches This Month
1. Refresh Your Visual Identity
Take a quick audit of your profile photos, banner images, and brand colors across all platforms. Are they consistent? Do they still reflect your current energy and offer? Even small updates, like swapping out an outdated headshot, can make your brand feel instantly fresher.
2. Tighten Your Brand Voice
Read your last 5 posts or emails. Do they sound like you? This month, commit to one signature phrase, tone, or storytelling style you want to be known for — and weave it through everything you publish.
3. Showcase Your Signature Framework
Don’t let your unique coaching method be a mystery. Create a simple visual (such as a diagram, flowchart, or Canva graphic) to explain your process. Post it once a week somewhere your audience will see it. It builds recognition and authority fast.
Your Action Step This Week
Choose two of the strategies above and put them into practice.
If LinkedIn is your main focus, start with profile optimization + group participation.
If YouTube is your jam, work on SEO + repurpose your best content into video.
Remember: marketing isn’t about being everywhere: it’s about being in the right place, with the right message, at the right time.
You’ve got this,
💜 Pepi
P.S. Want to discover the Jungian coaching & marketing archetype that will make all of this even easier? Take my free 2‑minute quiz here.