Ever feel like you’re chasing visibility trying to be on LinkedIn, Instagram, newsletters, webinars… only to still feel invisible?
The real issue isn’t your effort. It’s that your message is scattered. It’s trying to show up everywhere, saying everything, to everyone…and it ends up resonating with no one.
That’s why choosing a primary platform and a secondary at most is the best way to go.
But that’s not enough.
Teach First, Earn Trust Later
Read more: Educational Content Marketing: Building Trust and Thought Leadership
There’s a magic in educational content: it teaches before it sells, and trust forms long before you ask for a discovery call. In today's article, I break down how your coaching is already educational by nature, and sharing that expertise publicly lowers the barrier for new clients.
Actionable Tip #1: Host a 20-minute free training on a common coaching challenge. No pitch. Just teach. Then invite participants to join your newsletter or book a free call.
Try The 15-Minute Daily Habit
Read more: 15-Minute Habit: Consistency Without Burnout on LinkedIn
Consistency beats intensity. I reveal a simple LinkedIn habit (5 minutes commenting, 5 minutes connecting, 5 minutes sharing insights) that sustains visibility without burnout.
Actionable Tip #2: Schedule 15 minutes daily on one platform. Be consistent. Watch relationships and visibility grow naturally.
Depth Over Visibility: Tap into Archetypes
Read more: The Jungian Secret to Magnetic Coaching Brands
Visibility gets attention. Depth wins hearts. Harness Jungian archetypes (like Hero, Sage, Caregiver) to infuse emotional resonance into your coaching brand, making you unforgettable.
Actionable Tip #3: Take the archetype quiz (linked in the post), identify your coaching persona, and align your visuals and language with it consistently.
Turn Instagram into a Funnel, Not a Hobby
Read more: Instagram Content Strategies That Convert (for Coaches)
Instagram isn't just for visibility. It can ignite your funnel. From reels to stories to strong CTAs, you can turn casual scrollers into coaching clients by designing content with intent.
Actionable Tip #5: Plan weekly content: reels with quick tips, stories with soft pitches (“DM me 'balance' for a free PDF”), and a link-in-bio strategy that drives to a lead magnet.
Work Smarter with Content Repurposing
Read more: Content Repurposing for Coaches: A Guide to Working Smarter
Create once, amplify everywhere. Learn to turn a single piece, like a live session, into multiple assets: Reels, carousels, emails, blog posts, and more. It’s the antidote to creative overwhelm.
Actionable Tip #6: Take a recent client session or training—extract a key insight, cut a Reel, pull quote graphics, write 3 tweets and an email from it. One piece, multiple touchpoints.
Can You Do All of This?
Imagine you:
Host a free mini-training (educational content).
Spend 15 minutes daily promoting it gently and interactively (LinkedIn habit).
Share it through the lens of your archetype for emotional power.
Ensure your website converts that audience thoughtfully.
Use Instagram to extend reach and invite engagement.
Repurpose content across platforms to maximize reach without burnout.
This is the first step in creating an aligned strategy, and it builds a coaching brand that serves and converts.
Sooo,
The coaching space is crowded, but you don’t have to be loud to be seen. Visibility, when paired with depth, consistency, strategy, and presence, becomes compelling.
Start with one tip this week. Track the impact. Build gradually. Your coaching can resonate deeply, convert gently, and grow sustainably.
Keep building that authentic brand, Pepi 💜